I’m excited to note that Rusty Rueff, CEO of SNOCAP, will be delivering the afternoon keynote at >play. Previously Rusty was a SVP at Electronic Arts. I’ve seen Rusty talk before - I’m looking forward to hearing what he has to say with the floor and microphone to himself. From what I’ve heard and read, SNOCAP is doing some very interesting things experimenting with new ways for artists to distribute content.